Fe Noel, founded by Grenada-born designer Felisha Noel, is a conceptual lifestyle brand created for the multifaceted woman who embodies a love for travel and style.
This brand was founded by certified aromatherapist Aba Gyepi-Garbrah and includes products filled with essential oils, resins, and plant and seed oils.
Shop it: Aba Love Apothecary Flower Crown Brightening Serum, $21, abaloveapothecary.com
Telfar is the eponymous clothing line of Liberian-American designer Telfar Clemens. Founded in NYC in 2005, Telfar’s collections represent a unisex, universal, and democratic vision of new urban clothing.
Bevel was founded by Tristan Walker and is an award-winning men’s grooming line, including skin care, shaving, hair, and body products specifically for men of color.
Shop it: Bevel Shave Kit, $75, getbevel.com
Shop it: Bevel Skin Essentials, $35, getbevel.com
Founded in 2015 by Thebe Magugu, the eponymous label is a contemporary South African fashion brand producing women’s ready-to-wear and accessories, celebrating its African cultural roots with a modern approach.
Shop it: Thebe Magugu Zebramud tie-dye skirt, $473, farfetch.com
Black Opal is a legacy beauty brand founded in 1994 by the late Nikos Mouyiaris, his wife Carol Jackson Mouyiaris, and dermatologist Cheryl Burgess, M.D. The brand got a recent reboot under the ownership of Fashion Fair alum and former White House Social Secretary Desiree Rogers, alongside Johnson Publishing alum, Cheryl Mayberry-McKissack.
Shop it: Black Opal True Color Flawless Perfecting Concealer, $8, blackopalbeauty.com
Shop it: Black Opal True Color Skin Perfecting Stick Foundation, $11, blackopalbeauty.com
Mateo New York
Mateo New York, founded in 2009 by Jamaican jewelry designer Mattew Harris, is a fine-jewelry collection that takes inspiration from modern art.
Shop it: Mateo Duality pearl drop earrings, $575, mateonewyork.com
Lauren Napier Beauty
Founded by Lauren Napier, Lauren Napier Beauty consists of refreshing wipes that remove eye makeup and are irritation free thanks to ingredients like rosewater and vitamin K.
Shop it: Lauren Napier Beauty Flaunt Facial Cleansing Wipes, $46, laurennapier.com
Shop it: Lauren Napier Beauty La Rose Facial Cleansing Wipes, $50, laurennapier.com
House of Aama
House of Aama is the spiritual expression of mother and daughter duo Rebecca Henry and Akua Shabaka—materials range from orange faux fur to light, delicate lace.
Shop it: House of Aama paprika silk halter top, $100, houseofaama.com
Founded by Breighl Robbins, Ebi (meaning family in Yoruba), is a line of wellness essentials made with the fourth trimester in mind.
Shop it: Ebi The Tisane, $40, weareebi.com
Shop it: Ebi The Oil, $75, weareebi.com
Founder Anifa Mvuemba launched Hanifa Clothing in 2012. Its latest collection, Pink Label Congo, was inspired by the “hope of the Congolese spirit.”
Shop it: Hanifa Zaire denim set, $379, hanifa.co
Movita is a supplement company founded by Tonya Lewis Lee to help women achieve a healthy level of nutrition in their daily lives. The supplements are infused with berries, veggies, and probiotics.
Shop it: MOVITA Multivitamin Bottle, $38, movitaorganics.com
Shop it: MOVITA Prenatal Bottle, $41, movitaorganics.com
Founded in 2010 by Amaka Osakwe, Maki Oh is a womenswear brand that fuses traditional African techniques with detailed contemporary construction.
Shop it: Maki Oh silk satin Adire constellation shirt, $420, makioh.com
Khiry, founded in 2016 by Jameel Mohammed, is a luxury and modern jewelry brand that is inspired by cultural practices, history, art and design throughout the diaspora.
Shop it: Khiry Isha hoops with rose quartz, $465, khiry.com
Kimberly Goldson, founded in 2011 by sisters Kimberly Goldson and Shelly Powell, is all about brightly colored, statement pieces.
Shop it: Kimberly Goldson Lizette wide-leg shorts, $99, kimberlygoldson.com
Daily Paper was founded in 2012 by three friends Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini. It is an Amsterdam-based menswear and womenswear fashion brand inspired by the African heritage of its founders.
Shop it: Daily Paper postcard repost shirt, $102, dailypaper.com
Shop it: Daily Paper postcard repost shorts, $79, dailypaper.com
Laquan Smith, founded his eponymous brand in 2013. His distinctive garments and eye for detail, instilled by his grandmother, created a passion, and he’s become known for his sewing and pattern making.
Shop it: Laquan Smith Animalia bodysuit, $300, laquansmith.com
Phlemuns, founded by James Flemons in 2014, focuses on the reconstruction of clothing, specifically denim, for a more sustainable approach to fashion.
Shop it: Phlemuns logo cloud sweater, $155, phlemuns.com
Shop it: Phlemuns sweatpant cloud, $155, phlemuns.com
Kenneth Ize, founded by Kenneth Ize, reinterprets traditional West African Fabrics by creating original luxury designs while collaborating with small communities of weavers and artisans across Nigeria.
Shop it: Kenneth Ize Jojo fringed checked trousers, $383, farfetch.com
Afra is a hair jewelry line created by Guyanese celebrity hairstylist and barber Nigella Miller. “I was inspired by ancient Egyptian royalty and how they wore gold in their hair,” Miller explains. “I want black people to feel like royalty every day. We deserve to look and feel as powerful as we truly are.”
Shop it: AFRA Hair Beads, $80, Afranyc.com
Shop it: AFRA Afro Pic Comb, $300, Afranyc.com
Mowalola, founded by Mowalola Ogunlesi in 2017, is a Nigerian-British designer inspired by her London lifestyle and Nigerian roots.
Shop it: Mowalola indigo and green denim Xscape dress, $588, ssense.com
Stella Jean is a black Italian designer recognized for her multiculturalism and ethical clothing designs.
Shop it: Stella Jean oversized pineapple appliqué shirt, $247, farfetch.com
Shop it: Stella Jean tiered geometric print skirt, $601 farfetch.com
Asata Maisé ’s eponymous line is made up of one-of-a-kind vintage pieces inspired from classic films—she adds her own modern aesthetic to each design.
Shop it: Asata Maisé patchwork mini baguette bag, $170, asatamaise.com
Shop it: Asata Maisé terry cloth bucket hat, $95, asatamaise.com
Paskho, founded by Patrick Robinson, is known for its lightweight travel pants, shorts, trousers, and tops for men and women.
Shop it: Paskho merino long sleeve travel tee, $68, paskho.com
Shop it: Paskho insanely comfy long-haul flight pants, $98, paskho.com
Charlotte Mensah ’s eponymous beauty brand is infused with sustainably sourced vitamin E–rich manketti nut oils and delivers moisture, softness, and shine to Afro, mixed-heritage, and curly hair textures.
Shop it: Charlotte Mensah Manketti oil conditioner, $30, charlottemensah.com
Shop it: Charlotte Mensah Manketti oil, $60, charlottemensah.com
Suite Eleven, founded in 2015 by Arieal “Ari” Smith-Liburd, is a luxury nail care brand that offers vegan, cruelty-free and nontoxic options for beauty enthusiasts
Shop it: Suite Eleven nail lacquer, $11, suiteleven.com
Shop it: Suite Eleven seal the deal topcoat, $9.50, suiteleven.com
Brooklyn-based jewelry designer Bernard James is known for his craftsmanship and intricate attention to detail. Bernard aims to reinvent the standard of luxury by creating timeless pieces.
Shop it: Bernard James liberte necklace, $950, bernardjames.com
Redoux NYC, founded by Asia Grant, is a vegan skincare line made to nourish the skin with scents that change seasonally. The current line features a spicy citrus made up of geranium, bergamot, and “the bite of ginger.”
Shop it: Redoux NYC turmeric botanical bar – 3 pack, $30, redoux.nyc
Come Back as a Flower
The brainchild of LA-based Esper Knows, Come Back as a Flower, makes one-of-one garments that use 100% recycled materials and are hand-dyed and ethically produced.
Shop it: Come Back as a Flower oatmeal set, $175, comebackasaflower.com
Brandon Blackwood New York
Brandon Blackwood ’s label is known for its high quality detailing and timeless silhouettes.
Shop it: Brandon Blackwood Sophia shoulder bag, $350, brandonblackwood.com
Orange Culture was founded by Adebayo Oke-Lawal in 2011 and is based in Lagos, Nigeria. The clothing line combines classic and contemporary western silhouettes with Nigerian-inspired print fabrics, color, and urban streetwear.
Shop it: Orange Culture half ojiji hybrid shirt, $179, orangeculture.com
Shop it: Orange Culture Adesuwa easy on shirt, $275, orangeculture.com
Focused on bold forms, saturated colors, and subtle movement, Brooklyn fine-jewelry brand Octave Jewelry is inspired by the balance between sharp geometry and the soft organic form.
Shop it: Octave Jewelry trio drops, $430, octavejewelry.com
Coco and Breezy
Corianna and Brianna Dotson (better known as Coco and Breezy) are the twin sister duo behind their eponymous sunglass line, Coco and Breezy. The brand is known for its signature cutouts and bold frames.
Shop it: Coco and Breezy Zen-105 sunglasses, $285, cocoandbreezy.com
Golde, founded by Trinity Mouzon, is an independent, Brooklyn-born brand making superfood-boosted essentials for health and beauty.
Shop it: Golde clean greens face mask, $34, golde.co
Best friends Liha Okunniwa and Abi Oyepitan founded Liha Beauty to create natural beauty products inspired by their African roots. Each product is handmade from vegan and ethically sourced ingredients, including shea butter, coconut oil, and moringa powder.
Shop it: Liha Beauty luxury layers, $66, lihabeauty.com
Michel Men is a New York City-based American Menswear brand founded by Whitney Michel. Michel created MM as an ode to her love for men’s fashion history and her upbringing as the only girl with four brothers in her Haitian American home.
Shop it: Michel Men MM masks 3 pack, $90, michelmen.com
JeBlanc is the brainchild of designer Jeniece Blanchet. The jewelry line offers multifunctional items that are one of a kind. Her use of hardware staples like ball chains, safety pins, and dog tags mixed with Swarovski crystals, glass beads, and gemstones are dominating countless Instagram feeds, and most recently have been seen on Chloe x Halle.
Shop it: JeBlanc mixed media, $140, jeblanc.com
Sammy B, founded by Project Runway alum Samantha Black, is a women’s ready-to-wear clothing line known for its feminine silhouettes and eclectic patterns. Black’s designs are a celebrity favorite and have been seen on everyone from Issa Rae to Beyoncé.
Shop it: Sammy B Dana Kriss Kross bralette, $42, sammybdesigns.com
Shop it: Sammy B Dane Summer pant, $78, sammybdesigns.com
Kubra Kay Skincare
Kubra Kay Skincare, is an L.A.-based brand, founded in July 2019 by biomedical engineer Khadidja Toure. Kubra Kay was born out of her passion for beauty and natural ingredients; her mom and aunties would share their beauty remedies using all-natural ingredients growing up, and her products pay homage to her West African heritage. The Razor Relief Cream is one of their best sellers, used by men and women alike.
Shop it: Kubra Kay Shea Butter Cream, $30, Kubrakayskincare.com
Shop it: Kubray Kay Razor Relief, $30, Kubrakayskincare.com
LIV Streetwear, founded by Olivia Anthony, is a New York–based athleisure streetwear brand that encourages its wearers to “LIV out loud” through its vibrant and graphic pieces that pay homage to ’90s nostalgia.
Shop it: LIV Baywatch crop top, $20, livstreetwear.com
Curated by Wilglory Tanjong, Anima Iris is an innovative handbag line that is disrupting the fashion industry by redefining the definition of luxury and including Africa in its narrative. All of the pieces in the Anima Iris collection are handcrafted by local artisans in Dakar, Senegal.
Shop it: Amina Iris Zaza red velvet, $174.90, animairis.com
Oui the People
Founded by Karen Young, Oui the People provides products that help you feel confident in your own skin, such as her best-selling razor for sensitive skin, along with a shave gel, body gloss, and bikini-line sheet mask.
Shop it: Oui the People the Sensitive Set in rose gold, $125, Ouithepeople.com
Shop it: Oui the People Featherweight Hydrating Body Gloss, $65, Ouithepeople.com
Zashadu, designed by Zainab Ashadu, is a leading Nigerian sustainable luxury brand that specializes in handcrafted leather pieces, including designer bags, that use the ancient Nigerian art of tanning and leather dyeing.
Shop it: Zashadu mini yellow snake-embossed leather, $375, zashadu.com
Created by identical-twin duo Soull and Dynasty Ogun, L’enchanteur is a concept brand inspired by the sciences, religion, color theory, magic and fairy tales. L’enchanteur seeks to communicate a story of craftsmanship behind each of its pieces.
Shop it: L’enchanteur SunGod earrings, $220, lenchanteur.co
Cofounded by Tolu Oye in 2011, Oye Green is an online retailer that sells African beauty and hair products. It was inspired by the Oye sisters’ mother, who would often extract shea butter to help her children with eczema and burns and use it on her customers’ hair.
Shop it: Oye Shea Butter, $10, Oyegreen.com
Shop it: Oye Denim Ankara Reversible Durag, $40, Oyegreen.com
Shop it: Oye Reusable Face Mask, $15, Oyegreen.com
Grn Goods, founded by Alexia Armbrister, is dedicated to providing nontoxic essentials that aid in an all-natural approach to wellness, beauty, and self-care.
Shop it: Grn Goods But First, Beauty Oil, $25, grngoods.com
Shop it: Grn Goods Butter Me Down, $20, grngood.com
Bit of Denim
Alexis Colby is the self-taught designer behind Bit of Denim, a line of reconstructed vintage denim pieces that range from patchwork skirts to frayed bustier tops. Her designs, available through custom order, retail from around $50 to $200-plus.
Shop it: Bit of Denim Skater Skirt, Custom Order, Bit Of Denim
Emilia Ramos, founder and CEO of Agrestal Beauty, has a mission of providing all-natural, organic, made-to-order skin-care products, carefully crafted to empower women on a journey toward self-love.
Shop it: Agrestal Beauty Hydrate Rose Hydrating Oil, $40, Agrestalbeauty.com
Founded by Aazhia Rhy, TLZ L’Femme ’s tagline is “to live zealously femme.” The brand sells everything from ruched leather pants to fishnet dresses that have been worn by Cardi B and Jasmine Tookes.
Shop it: TLZ L’Femme taupe windbreaker blouse, $198, tlzlg.com
Designed by Monti Landers, Riot Swim is known for their cheeky-fit bottoms, cinched-waist fits, and minimalist swimsuits that come in a range of colors and comfortable fabrics.
Shop it: Riot Swim Maddox one-piece matcha, $91, riotswim.com
The Honey Pot Co.
The Honey Pot Co., founded by Beatrice Dixon, is a plant-based, chemical-free feminine-care brand with a plethora of products including 100% organic tampons with biodegradable applicators, menstrual cups, a soothing lavender vulva cream, and more.
Shop it: The Honey Pot Co. Post-Partum Herbal Pads, $8, thehoneypot.co
Shop it: The Honey Pot Co. Feminine Menstrual Cups, $22, thehoneypot.co
Diarra Bousso’s line Diarrablu merges Bousso’s love for mathematics and algorithms with her African heritage. The brand’s mission is to iterate for sustainability while highlighting the African continent’s rich colors and patterns through design.
Shop it: Diarrablu Zeena kimono, $175, diarrablu.com
Shop it: Diarrablue Finetti ndar mules, $135, diarrablu.com
Founded by husband and wife Intisar Mahdi and Rashid Mahdi in 2018, Browndages is a bandage company for people of color. Their products consist of bandages of darker hues, as well as bandages with animated characters for children. (The brand is currently sold out, but will be relaunching with new products later this year.)
Hope For Flowers
Founded by Tracy Reese, Hope For Flowers is an ecologically-sourced clothing company consisting of flowy dresses, skirts, and button-down tops inspired by the notion that clothing has transformative, confidence-inducing powers.
Shop it: Hope For Flowers Peach Tiered Maxi Slip, $378, Hopeforflowers.com
Shop it: Hope For Flowers Candy Stripe Tie Waist Shirt, $178, Hopeforflowers.com
Founded by Kimberly Waldropt, Terra-Tory is a hypoallergenic body-care brand centered around superfood-filled soaps that tap into Waldropt’s Jamaican and Trinidadian roots. It emerged in 2017 after her long battle with stress-induced eczema.
Shop it: Terra-Tory Fresh Aloe Detox Cube, $15, TERRA-TORY.com
Kendall Miles Designs
Kendall Miles Designs, a shoe brand created by Chicago-born, Los Angeles-based designer Kendall Reynolds, has been seen on the likes of Rihanna, Ebonee Davis, and Karrueche Tran.
Shop it: Kendall Miles Racy Sandals, $378, Kendallmilesdesigns.com
Shop it: Kendall Miles CEO Pump, $325, Kendallmilesdesigns.com
Ankh Care Co. is a natural, holistic hair and body care company founded by Adachi Sanders. Its clientele includes Ava Duvernay, Skai Jackson and Nick Ashe. Sanders realized “there were no natural, healthy products on the market for natural curly, kinky oily hair textures, so I became determined to help myself and others like me.”
Shop it: Ankh Chai Spritz Curl Enhancer, $30, Ankhcare.co
Shop it: Ankh Sanora Butter Hair Balm, $20, Ankhcare.co