20 of the most thoughtful communities in the UK



a castle like building in a city: Swindon has been crowned the most thoughtful community in the UK, thanks to its community gardening schemes, number of charities, volunteering opportunities and impressive recycling rates.


© Guido Cozzi/Atlantide Phototravel – Getty Images
Swindon has been crowned the most thoughtful community in the UK, thanks to its community gardening schemes, number of charities, volunteering opportunities and impressive recycling rates.

Swindon in Wiltshire has been crowned the most thoughtful community in the UK, thanks to its community gardening schemes, number of charities, volunteering opportunities and impressive recycling rates.

In order to uncover the research, the team at Bloom & Wild analysed the areas in the UK by looking at five factors, including:

  • Number of registered charities
  • Number of volunteering opportunities
  • Number of community gardening schemes
  • Recycling rate
  • Electric car ownership

After identifying the number of opportunities to give back to the community, the team then divided these in relation to each location’s population size and normalised the score to give a ranking out of 100.

While Swindon took the top spot, Bath, Oxford and Milton Keynes weren’t far behind. These areas were also praised for their random acts of kindness during the coronavirus outbreak, plus number of volunteering opportunities.

“It’s incredible to see the level of thoughtfulness so many communities embody. Everywhere, people have been giving back in any way they can. What really stands out to me is the huge number of opportunities there are to give back,” Marisa Thomas, Head of Brand at Bloom & Wild, says.

“From volunteering for your local charity to joining a community gardening group, there’s lots we can all take inspiration from. It’s also so great to see a big rise in environmental efforts, like recycling rates and eco-friendly cars on our roads increasing.”



a view of a city with large buildings in the background: Oxford also made the list


© Max Dannenbaum – Getty Images
Oxford also made the list

Want to see if your local area made the list? Take a look at the findings below…

20 of the most thoughtful communities in the UK

  1. Swindon
  2. Bath
  3. Oxford
  4. Milton Keynes
  5. Sevenoaks
  6. Darlington
  7. Wigan
  8. Bristol
  9. Bury
  10. Isle of Wight
  11. Rochdale
  12. Cambridge
  13. York
  14. Wokingham
  15. Cheltenham
  16. Worcester
  17. Manchester
  18. Blackpool
  19. Solihull
  20. Stockport

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